We audit your existing tracking setup across all platforms, identifying broken events, attribution gaps, and reporting blind spots before designing any new measurement infrastructure.
ANALYTICS CONSULTANTS
From Fragmented Data to a Single Source of Commercial Truth
Why Most Businesses Are Making Decisions on Incomplete or Misleading Data
Most growing businesses have more data than they can use and less clarity than they need. Analytics tools fire events that were never properly configured. Attribution models report last-click conversions that ignore the seven touchpoints before it. Marketing dashboards show channel-level metrics that cannot be connected to actual revenue. And KPIs, where they exist at all, are defined reactively in response to what the reporting tool happens to surface rather than set proactively against the commercial outcomes the business actually needs to move.
Skript Digital builds data strategy, KPI frameworks, and analytics infrastructure that give founders, CMOs, and operations directors accurate, actionable performance data they can make decisions from. We work across Google Analytics 4, Looker Studio, Power BI, Google Tag Manager, Shopify, Magento, Stripe, HubSpot, and Klaviyo to audit your existing tracking, fix what is broken, and build a unified analytics layer that connects marketing performance directly to commercial outcomes.
Our data and KPI strategy work sits within Skript Digital's Digital Consulting & Strategy practice, which means every analytics engagement is informed by the same commercial and engineering expertise that underpins our ecommerce consulting, solution architecture, and digital marketing strategy services. We do not build vanity dashboards. Every reporting system we design starts from a clear definition of the business decisions it needs to support, and every KPI is tied to a commercial outcome your team can influence and measure.
Analytics & Reporting Platforms We Build With
We build data strategies and performance dashboards across the leading analytics, BI, and tracking platforms, connected to your ecommerce and CRM systems for accurate attribution.
WHY IT MATTERS
Why Data & KPI Strategy Matters
Accurate, well-structured performance data is the foundation that makes every other business decision faster, more confident, and commercially better-informed.
Actionable Revenue Clarity
A unified analytics framework turns complex data from multiple platforms into clear, revenue-connected insights your team can act on immediately.
Precision Performance Tracking
Properly configured event tracking and attribution models let you measure exactly which marketing activities are generating pipeline and revenue.
Uncover Hidden Opportunities
Rigorous funnel and cohort analysis surfaces the growth opportunities that are invisible in standard channel-level reporting and vanity metrics.
Unified Analytics Dashboards
Custom reporting dashboards consolidate fragmented data sources into a single, always-current view your leadership team can rely on for decisions.
Data-Backed Scaling Confidence
KPI frameworks grounded in historic and predictive performance data give leadership the empirical foundation to commit to growth investments with confidence.
Enhanced Operational Accountability
Pre-defined KPIs tied to specific campaigns and workflows create clear accountability across marketing, operations, and commercial teams.
WHAT WE DELIVER
Our Data & Analytics Strategy Services
Analytics Audit & Setup
- Audit current GA4, Meta Pixel, CRM, and ecommerce platform tracking for accuracy and completeness
- Identify and fix broken, duplicated, or incomplete event tracking across all active channels
- Build a unified tracking plan with consistent naming conventions and event taxonomy across platforms
- Google Tag Manager container audit and restructure for clean, maintainable tag management
Dashboard & Reporting Systems
- Custom performance dashboards in Looker Studio, Power BI, or GA4 for leadership and marketing teams
- Ecommerce performance reports covering traffic, conversion rate, AOV, CAC, and LTV by segment
- Marketing dashboards by channel, campaign, audience, and funnel stage for campaign-level decisions
- Automated data refresh and scheduled report distribution to reduce manual reporting overhead
Event & Funnel Tracking
- Configure conversion events, scroll depth, button clicks, and form submissions across all pages
- Full-funnel tracking from first site visit through to repeat customer and lifetime value measurement
- Cart abandonment, product page engagement, and checkout step tracking for ecommerce operations
- Funnel visualisation setup in GA4 and Looker Studio for continuous drop-off monitoring
Attribution Modelling & ROAS Insights
- Compare first-click, last-click, linear, and data-driven attribution models for accurate channel credit
- Multi-touch journey analysis to understand the real contribution of each channel before conversion
- Cross-channel ROAS assessment across Google Ads, Meta, email, and organic to optimise budget allocation
- Attribution model recommendation specific to your sales cycle length and channel mix
Ecommerce & Customer Metrics
- Custom metric planning for LTV, churn rate, AOV, upsell rate, and repeat purchase frequency
- Platform integrations connecting Shopify, Magento, WooCommerce, Stripe, and CRM to your analytics layer
- Subscription, marketplace, and multi-vendor tracking configuration for complex ecommerce models
- Customer segmentation and cohort analysis to identify high-value audience patterns and retention signals
Forecasting & Strategic Insights
- KPI framework definition based on historic performance data and business growth targets
- Revenue forecasting models and budget allocation recommendations grounded in channel performance data
- Growth modelling scenarios to support investment decisions and board-level reporting
- Weekly, monthly, or quarterly performance reviews with analyst input and strategic recommendations
OUR PROCESS
From Analytics Audit to a KPI Framework You Can Lead From
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Analytics Audit
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KPI & Metrics Design
We define the KPI framework and metrics architecture based on your commercial objectives, ensuring every measurement is tied to a decision your leadership team actually needs to make.
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Tracking & Dashboard Build
We implement the tracking plan, configure attribution models, integrate your data sources, and build the reporting dashboards your team will use for ongoing performance monitoring.
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Review & Ongoing Reporting
We validate the full data layer for accuracy, deliver a documented analytics handbook for your team, and provide ongoing performance reporting and strategic review support as required.
Analytics Engagements That Made Data Work for the Business
Explore how Skript Digital has built KPI frameworks, fixed broken analytics, and delivered dashboards that gave leadership teams real commercial clarity.
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COMMON QUESTIONS
Your Data & Analytics Questions, Answered
Have more questions about KPI frameworks, analytics setup, or performance dashboards? Reach out and our team will respond within one business day.
WHY SKRIPT DIGITAL
Analytics Strategy Built Around Commercial Decisions, Not Vanity Metrics
Skript Digital builds data and KPI frameworks that start from the business decisions your team needs to make, not from the reports your analytics tool happens to generate by default.
Decision-First KPI Design
Every KPI we define is tied to a commercial decision your leadership team actually needs to make, not just a metric that is easy to measure.
Full Platform Integration
We connect your ecommerce, CRM, ad platforms, and email tools into a unified analytics layer for accurate attribution and complete revenue visibility.
Dashboards Built for Leaders
Reporting dashboards are designed for business decision-makers, not analytics specialists, so insights are clear without requiring data expertise to interpret.
Ongoing Analyst Support
We provide regular performance reviews and strategic insight sessions so your data continues to inform decisions as your business and channels evolve.
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Ready to Lead From Data That Actually Reflects Your Business?
Book a free analytics consultation with our team. No obligation, just clear advice on your tracking gaps, KPI framework, and the reporting infrastructure your business needs.